Binance Co-Founder Yi He Flags Impersonation Scam Warning
Yi He calls out an alleged impersonator named 'Zhu Pan' while crypto firm CoinUp denies any connection to the individual.
Binance co-founder Yi He is sounding the alarm. She's publicly warning the crypto community about an alleged impersonator going by the name "Zhu Pan" — and she's doing it in Chinese-language posts, meaning this targets Mandarin-speaking investors directly. That's a massive audience. Stay sharp.
This is textbook crypto fraud playbook: use a high-profile name, build fake credibility, and take people's money before anyone notices. Yi He's willingness to call this out personally is notable — executives at that level don't usually wade into scam alerts unless the threat is serious enough to damage real users.
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CoinUp, a crypto platform that apparently got dragged into the story, is pushing back hard. The company is publicly distancing itself from "Zhu Pan," making clear it has zero affiliation with whoever is using that identity. When a company feels the need to issue a denial, you know the impersonator was convincing enough to create real confusion in the market.
For retail traders, this is a reminder that name-dropping in crypto means nothing. Scammers are sophisticated. They clone identities, fake endorsements, and move fast. If someone is pitching you a deal and invoking the Binance brand or Yi He's name, verify through official channels only — Binance's verified social accounts and website. One wrong click can cost you everything.
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