Bonchon Bought by Minor Food and Serruya Private Equity
The beloved Korean fried chicken chain changes hands as two long-standing partners team up to fuel global expansion.
Bonchon, the Korean fried chicken brand that's built a loyal following across the U.S. and beyond, has been acquired by Minor Food and Serruya Private Equity. The two firms are not strangers — they're described as long-standing partners — and they're now joining forces to push Bonchon's footprint onto a bigger global stage.
This deal signals serious ambition. Minor Food is a major international restaurant operator with deep experience scaling brands across Asia and beyond. Serruya Private Equity brings its own track record in growing food concepts. Together, they're betting that Bonchon's crispy, sauce-glazed chicken has the worldwide appeal to compete at a much larger scale.
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For fans of the brand, the acquisition could mean more locations coming to markets where Bonchon has been frustratingly hard to find. For the industry, it's another sign that Korean food culture — already a dominant force in global pop culture — is attracting serious capital looking to monetize that appetite.
If you're a retail investor watching the restaurant space, pay attention. When established private equity and a multinational operator align on a single brand, the growth playbook tends to move fast. Bonchon has the cult following. Now it has the institutional muscle to match.
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