Jim Cramer Backs Ford's Battery Business Strategy
Jim Cramer voiced support for Ford's moves in the battery space, signaling a bullish lean on the automaker's EV pivot.
Jim Cramer isn't shy about picking sides, and right now he's siding with Ford. The CNBC host went on record saying he loves what Ford is doing with its battery business — a notable endorsement given how much scrutiny legacy automakers are getting on their electric vehicle strategies.
Ford has been aggressively restructuring its EV operations, separating the electric vehicle unit — Model e — from its traditional combustion business. That kind of surgical separation is exactly what analysts have argued Ford needed to do to compete with pure-play EV makers without dragging down profitability across the whole company.
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For retail traders, Cramer's commentary matters less as a buy signal and more as a sentiment check. When a mainstream voice like Cramer starts cheering a legacy automaker's battery play, it usually means the narrative is shifting in the stock's favor. Ford's ticker, F, trades at a fraction of the price of Tesla or Rivian, which gives it an accessibility edge for smaller portfolios looking for EV exposure without the premium valuation.
The bigger question is whether Ford can actually execute. Battery cost reduction and supply chain control are where EV profitability is won or lost, and Ford is still in the middle of that fight. Cramer's enthusiasm is a mood signal — the fundamentals will do the real talking over the next several quarters.
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