NBA to Name European Expansion Winners Within 90 Days

The NBA is about to drop some serious names. Deputy Commissioner Mark Tatum told CNBC the league plans to announce winning bidders for 12 permanent European teams within the next 60 to 90 days. That's a tight window — and it signals the league is done deliberating and ready to move.

Twelve franchises is no small footprint. Europe represents one of the most untapped basketball markets on the planet, and the NBA knows it. Whoever lands these bids is getting in on the ground floor of what could become a massive revenue engine. Think media rights, merchandising, and live attendance across some of the world's most passionate sports cities.

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For investors and sports-business watchers, this is the kind of catalyst event worth circling on the calendar. Franchise valuations in North America have exploded over the past decade, and early European owners could be buying into a similar trajectory — if the league executes. The 60-to-90-day timeline means winning bidders could be public knowledge before summer ends.

Tatum's comments signal the NBA is serious about cementing its global footprint while appetite for live sports content remains at an all-time high. Streaming deals, regional broadcast rights, and sponsor activations in European markets could follow quickly once teams are officially awarded. The dominos are lined up — this announcement kicks the first one over.

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